Monolith
One product for coaches and their athletes: programmes, progress tracking, messaging, media and performance analytics. Designed phone-first, launched with its first Founding Coaches.
MohammadKashefi
Operations, digital transformation and product
I lead operations and build the software they run on, from factory floors to SaaS.
I build operational systems and digital products around real business problems. For over ten years I have led teams in manufacturing, hospitality, healthcare production and software. Today I lead Carinopack’s company-wide ERP and build Monolith, a platform for coaches and athletes. On both I design the process, the data model and the interface, and I write the code myself.
Platforms
I’ve built
A SaaS product, a company-wide ERP, an AI agent and a booking system. All four are in real use, and each one started as an operational problem.
Carinopack
A company-wide ERP built around how the factory really works. Delivered to the team in 2026, it has grown into a wider brief: a faster, more agile company that is ready for remote work.
Programme-drafting AI
An AI agent that learned one coach’s method from 601 training days across 39 live programmes. It writes new weeks in his own notation, then opens the browser and uploads them itself.
Adad Fitness
Clients book their first consultation or a monthly check-in and see live availability and remaining capacity. Designed and shipped in a few days.
Every product begins with a small group of people who choose to believe before everyone else.From the Monolith launch note, 31 July 2026
At a glance
What eleven years of running operations and building software add up to.
11+Years leading operationsSince April 2015, across five industries
80+People per shiftLargest team, Sorin Teb Maham, 2020
4Platforms in real useMonolith, Carinopack ERP, an AI agent, Adad
1Company built and soldTUK Coffee Service, exited in 2024
Record
Eight roles across six companies, from the factory floor to software.
Education
Master of EconomicsAllameh Tabataba’i University, 2023
Bachelor of EconomicsRazi University, 2020
2026 - now
Co-Founder and Product Developer
Monolith2025 - now
Operations Manager and ERP Project Lead
Carinopack2023 - 2025
Senior Advisor, Growth and Operations
BrizcoCut decision latency by 40%2021 - 2024
Founder and CEO, later Chairman
TUK Coffee ServiceBuilt to profit and sold2020 - 2021
Production Manager
Sorin Teb Maham80+ people per shift2015 - 2024
Executive Manager, later Senior Business Advisor
Kashefi Printing HouseRaised production output by 25%Journal
Short notes from building Monolith, running operations and everything in between.
20 Sep 2026Adad projectA new platform for Adad Fitness, where clients book their initial consultation or monthly check-in. A short, exciting project, built in a few days.
11 Sep 2026A difficult pauseA visa that fell through, a heavy workload and starting again.
31 Jul 2026Monolith is now liveThe first Founding Coaches are in.
21 Jul 2026Launch countdownTen days to launch, with one developer.
25 Jun 2026HolidayRebuilding Monolith’s mobile view for coaches.